What’s Organic About Organic?

What’s Organic About Organic is a documentary about organic food and the problems encountered growing from a movement to an industry. I created the visual identity of the film, as well as all key art, in-film graphics, and the website. I was also responsible for creating several short animations.

Much like the organic food movement itself, the visual identity for this project continually (and continues) evolved and changed directions. Once post-production wraps up, I’ll post a process walk-through.


Title Animation


Cow Digestion

Rotational Grazing

Patchwork of Standards