What’s Organic About Organic is a documentary about organic food and the problems encountered growing from a movement to an industry. I created the visual identity of the film, as well as all key art, in-film graphics, and the website. I was also responsible for creating several short animations.
Much like the organic food movement itself, the visual identity for this project continually (and continues) evolved and changed directions. Once post-production wraps up, I’ll post a process walk-through.
movie poster 
WOAO? DVD outside 
WOAO? DVD inside 
The Seed Project 
The Seed Project 
The Seed Project 
The Seed Project 
The Seed Project 
WOAO? shirt 
screen and green logo for grassroots film screenings 
film vision document 
website 
site character bios
Animations
Title Animation
Rhizobia
Cow Digestion
Rotational Grazing
Patchwork of Standards